Annals of Coloproctology

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Original Article

Transmissibility of the Campaign for Colorectal Cancer Awareness in Korea Among Twitter Users: Keun Chul Lee, Heung-Kwon Oh, Gibeom Park, SoHyun Park, Bongwon Suh, Woo Kyung Bae, Jin Won Kim, Hyuk Yoon, Myung Jo Kim, Sung-Il Kang, Il Tae Son, Duck-Woo Kim, Sung-Bum Kang; Ann Coloproctol. 2016;32(5):184-189. Published online October 31, 2016; DOI: https://doi.org/10.3393/ac.2016.32.5.184

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13 Web of Science
12 Citations

Purpose

The Korean Society of Coloproctology holds its annual colorectal awareness month every September. This study analyzed the users and the contents of Korean tweets regarding colorectal cancer and estimated the transmissibility of the awareness campaign among Twitter users.

Methods

Prospective data collection was employed to accumulate Korean tweets containing the keywords "colorectal cancer," "colorectal cancer awareness campaign," "gold ribbon," and/or "love handle," from August 1 to September 30, 2014. Twitter users and contents were analyzed, and the credibility of information-sharing tweets throughout the study period was evaluated.

Results

In total, 10,387 tweets shared by 1,452 unique users were analyzed. As for users, 57.8% were individuals whereas 5.8% were organizations/communities; spambots accounted for a considerable percentage (36.4%). As for content, most tweets were spam (n = 8,736, 84.1%), repetitively advertising unverified commercial folk remedies, followed by tweets that shared information (n = 1,304, 12.6%) and non-information (n = 347, 3.3%). In the credibility assessment, only 80.6% of the information-sharing tweets were medically correct. After spam tweets had been excluded, a significant increase was seen in the percentage of information-sharing tweets (77.1% to 81.1%, P = 0.045) during the awareness campaign month.

Conclusion

Most Korean tweets regarding colorectal cancer during the study months were commercial spam tweets; informative public tweets accounted for an extremely small percentage. The transmissibility of the awareness campaign among Twitter users was questionable at best. To expand the reach of credible medical information on colorectal cancer, public health institutions and organizations must pay greater attention to social media.

Citations

Citations to this article as recorded by

Quality of Cancer-Related Information on New Media: Systematic Review and Meta-Analysis (2014–2023) (Preprint)
Xue-Jing Liu, Danny Valdez, Maria A Parker, Andi Mai, Eric Walsh-Buhi
Journal of Medical Internet Research.2025;[Epub] CrossRef
Public effect of the 2022 Colorectal Cancer Awareness Campaign delivered through a metaverse platform
Tae-Gyun Lee, Gil-Hyeon Song, Hong-min Ahn, Heung-Kwon Oh, Moonkyoung Byun, Eon Chul Han, Sohyun Kim, Chang Woo Kim, Hye Jin Kim, Samin Hong, Kee-Ho Song, Chan Wook Kim, Yong Beom Cho
Annals of Coloproctology.2024; 40(2): 145. CrossRef
Perspectives and Experiences of Patients With Thyroid Cancer at a Global Level: Retrospective Descriptive Study of Twitter Data
Sununtha Meksawasdichai, Tassanee Lerksuthirat, Boonsong Ongphiphadhanakul, Chutintorn Sriphrapradang
JMIR Cancer.2023; 9: e48786. CrossRef
Network’s reciprocity: a key determinant of information diffusion over Twitter
Mahima Gupta, Tripti Ghosh Sharma, Vinu Cheruvil Thomas
Behaviour & Information Technology.2022; 41(11): 2355. CrossRef
Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter
Mireia Faus, Francisco Alonso, Arash Javadinejad, Sergio A. Useche
Frontiers in Public Health.2022;[Epub] CrossRef
The value of health awareness days, weeks and months: A systematic review
Erin Vernon, Zachary Gottesman, Raechel Warren
Social Science & Medicine.2021; 268: 113553. CrossRef
Use of Social Media to Promote Cancer Screening and Early Diagnosis: Scoping Review
Ruth Plackett, Aradhna Kaushal, Angelos P Kassianos, Aaron Cross, Douglas Lewins, Jessica Sheringham, Jo Waller, Christian von Wagner
Journal of Medical Internet Research.2020; 22(11): e21582. CrossRef
Diffusion of blockchain technology
Purva Grover, Arpan Kumar Kar, Marijn Janssen
Journal of Enterprise Information Management.2019; 32(5): 735. CrossRef
The impact of social media on citation rates in coloproctology
J. W. Jeong, M. J. Kim, H.‐K. Oh, S. Jeong, M. H. Kim, J. R. Cho, D.‐W. Kim, S.‐B. Kang
Colorectal Disease.2019; 21(10): 1175. CrossRef
Social media and colorectal cancer: A systematic review of available resources
Gianluca Pellino, Constantinos Simillis, Shengyang Qiu, Shahnawaz Rasheed, Sarah Mills, Oliver Warren, Christos Kontovounisios, Paris P. Tekkis, Deanna J. Attai
PLOS ONE.2017; 12(8): e0183031. CrossRef
Disease-specific hashtags and the creation of Twitter medical communities in hematology and oncology
Naveen Pemmaraju, Michael A. Thompson, Muzaffar Qazilbash
Seminars in Hematology.2017; 54(4): 189. CrossRef
How Can We Ameliorate the Role of Colorectal Cancer Awareness Month?
Weon-Young Chang
Annals of Coloproctology.2016; 32(5): 160. CrossRef

Case Report

Necrotizing Fasciitis of the Thigh Secondary to Radiation Colitis in a Rectal Cancer Patient: So Hyun Park, Jung Ran Choi, Ji Young Song, Kyu Keun Kang, Woong Sun Yoo, Sung Wan Han, Choon Kwan Kim; J Korean Soc Coloproctol. 2012;28(6):325-329. Published online December 31, 2012; DOI: https://doi.org/10.3393/jksc.2012.28.6.325

6,018 View
37 Download
8 Citations

Abstract PDF

Necrotizing fasciitis usually occurs after dermal injury or through hematogenous spread. To date, few cases have been reported as necrotizing fasciitis of the thigh secondary to rectal perforation in rectal cancer patients. A 66-year-old male complained of pelvic and thigh pain and subsequently developed necrotizing fasciitis in his right thigh. Four years earlier, he had undergone a low anterior resection and radiotherapy due to of rectal cancer. An ulcerative lesion had been observed around the anastomosis site during the colonoscopy that had been performed two months earlier. Pelvic computed tomography and sigmoidoscopy showed rectal perforation and presacral abscess extending to buttock and the right posterior thigh fascia. Thus, the necrotizing fasciitis was believed to have occurred because of ulcer perforation, one of the complications of chronic radiation colitis, at the anastomosis site. When a rectal-cancer patient complains of pelvic and thigh pain, the possibility of a rectal perforation should be considered.

Citations

Citations to this article as recorded by

Lower limb necrotising fasciitis descending from malignant colonic perforation: a rare pattern
Elliot Robbie, Seema Desai, Ashok Ramavath
BMJ Case Reports.2024; 17(12): e262470. CrossRef
Left thigh necrotizing fasciitis secondary to colocutaneous fistula in previously treated rectal cancer: case report of a single, late and fatal complication
Leandro SIRAGUSA, Daniele SFORZA, Bruno SENSI, Cristine PATHIRANNEHALAGE DON, Linda DE LUCA, Matteo CIANCIO MANUELLI, Barbara TOMEI, Leonardo VATTERMOLI, Massimo VILLA, Michele GRANDE
Chirurgia.2023;[Epub] CrossRef
Necrotising Myofasciitis of the Lower Limb Secondary to Extra-Peritoneal Rectal Perforation
Mohamed A Radhi, Jamie Clements
Cureus.2022;[Epub] CrossRef
Necrotizing fasciitis of the lower extremity secondary to a perforated rectosigmoid tumor
SuleymanUtku Celik, Rahman Senocak
Indian Journal of Cancer.2021; 58(4): 603. CrossRef
Thigh Pain Associated With Diarrhea
Kenneth D. Marshall, Dakota M. Williams, Bradley S. Jackson
Annals of Emergency Medicine.2019; 73(6): 577. CrossRef
ベバシズマブを含む化学療法中の直腸癌患者に発症したA群β溶連菌による壊死性筋膜炎の1例(A case of group A beta streptococcal necrotizing fasciitis in a patient with rectal cancer underwent chemotherapy including bevacizumab)
三好博実 (Hiromi Miyoshi), 大下慎一郎 (Shinichiro Ohshimo), 木田佳子 (Yoshiko Kida), 山賀聡之 (Satoshi Yamaga), 太田浩平 (Kohei Ota), 津村龍 (Ryu Tsumura), 志馬伸朗 (Nobuaki Shime)
Nihon Kyukyu Igakukai Zasshi: Journal of Japanese Association for Acute Medicine.2018; 29(1): 36. CrossRef
Unusual inguinal mass
Matthew Wei, Andrew Hardley, Raaj Chandra
ANZ Journal of Surgery.2017; 87(11): 949. CrossRef
Necrotising Fascitis of the Thigh through Short External Rotator Muscles Due to an Unrecognized Perforated Rectal Cancer
Ju-Oh Kim, Hong-Man Cho, Woo-Jin Sin, Hwang-Se Bong
Hip & Pelvis.2013; 25(2): 149. CrossRef

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